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Life is an adventure. Dress appropriately.

SHASHI grew out of my personal love affair with barre, Pilates and style.

Although I loved my workouts, I couldn’t find socks that matched my passion for performance—they were often too hot, didn’t fit right or the grips were unsatisfactory. Worse, the socks I found didn’t make the fashionista in me happy at all—boring, bulky and certainly nothing I’d wear outside the studio.

And so my next adventure began. I designed a hygienic, functional and cool sock that combines fun and funky for all of us who want high-quality performance without giving up style. Our patented SHASHI technology pairs a distinctive mesh top with a confident, full-sole grip for your toughest workouts, while lots of colors and unique styles are setting new trends in studio to street wear. At SHASHI, we truly believe we are at the forefront of foot fashion and the athleisure movement.

When I see SHASHI worn in fitness classes, on the street or even on the London catwalks, it thrills and humbles me. I am so excited that I created a product that people love! I can’t wait for you to try SHASHI for yourself…I’m sure you’ll find that we’re the perfect companion for your next adventure.

- Natalie

P.S. When I’m not working with my fabulous team at SHASHI, I can be found in the studio or at the beach surfing and paddle boarding with my family and our Great Date, Mavericks.
If you see me, stop and say hi!

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