Natalie Sudit


SHASHI grew out of my personal love affair with Barre, Pilates and style. I couldn’t find socks that I truly loved for my workout—they were often too hot, didn’t fit right or the grips were unsatisfactory. This search, for myself and others, for a hygienic, functional, yet cool sock that had a fashionable component led me to design and subsequently patent this invention. SHASHI socks provide a solution to these issues, is setting new trends from studio to street wear, and is at the forefront of foot fashion and the ath-leisure movement.

When I see SHASHI worn in fitness classes, on the street or even on the London catwalks, I am thrilled and humbled every time and excited that I created a product that people love! 

When i'm not working with my fabulous team at SHASHI, I can be found in the studio, or on the beach surfing and paddle boarding with my family, and our Great Dane, Mavericks. 

- Natalie 



We believe

in people. • in community. • in our customers. • in integrity. • in making a difference.

SHASHI is proud to be a part of the global community. There are many charities that deserve love and support, and each of us has a cause (or perhaps more) that we hold dear.

Our feeling is that even the smallest contributions can lead to change, therefore, we cherish our ability to make a difference.

If you are interested in learning more about the organizations we support, please follow us on social media. These links are located at the top of each page.

If you have a charity you would like help in supporting, please contact us.



                For more information, view the SHASHI Origins video.